Privacy notice

Short version: we hold as little as we can, we say why we hold it, and we delete it when the reason is gone.

Last updated: 13 September 2026.

Who we are

UK Shelf Ltd (company number 17454574), registered office 93 Gunner Lane, London SE18 6XN. FixAll is our trading name. You can reach us about anything on this page at fixall7978@gmail.com.

What we hold, and why

If we contact you as a business

Your business name, its published address, its published phone number and — where the business publishes one — its email address.
Where it came from: public business listings and your own website. Not bought lists, not scraped personal accounts.
Why: to tell you about a service that might be useful to your business. This is a business-to-business contact, and you can stop it at any time.
Every message we send says who we are and how to opt out. If you ask us to stop, we add you to a do-not-contact list so it doesn't happen again — and that list holds your business name only.

If you ring our demo line

The assistant tells you at the start of the call that it is an AI assistant.
It takes what you say: your name, your number and what you need. That becomes a written summary so a human can call you back.
Any audio of the call is kept for 30 days and then deleted. The written summary is kept for 12 months. That is the whole retention rule — there is no second copy.
If you'd rather not talk to an AI, say so and hang up; nothing further is recorded, and you can ask us to delete what we have.

What we never do

We do not sell, rent or trade your details.
We do not buy personal data, and we do not use private social profiles as a contact source.
We do not use your data to train anything.
We do not put countdown timers, fake reviews or invented testimonials in front of you.

Cookies

This website sets no cookies, and we run no advertising or analytics trackers on it. There is nothing here to consent to, so there is no cookie banner — if that ever changes, this page will say so before it does.

Your rights

Under UK data protection law you can ask us for a copy of what we hold, ask us to correct it, ask us to delete it, object to us contacting you, or ask us to stop using it for a particular purpose. Ask at fixall7978@gmail.com and we will deal with it within one month. If you are not satisfied you can complain to the Information Commissioner's Office at ico.org.uk.

Registration: we are registering with the ICO and paying the data protection fee now that the demo line takes calls. This page will be updated with the registration reference once it is issued.

Changes

If we change how we handle data, we change this page and the date at the top. We won't quietly rewrite it.